The deal with Amazon will close on Monday, August 28, and as the result Whole Foods Market, the upscale grocery stores across the country will be lowering prices on their produce, the company announced in a press release.
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of AmazonWorldwide Consumer.
So – which products?
Starting Monday, lower prices on products like:
- Whole Trade bananas,
- organic avocados,
- organic large brown eggs,
- organic responsibly-farmed salmon and tilapia,
- organic baby kale and baby lettuce,
- animal-welfare-rated 85% lean ground beef,
- creamy and crunchy almond butter,
- organic Gala and Fuji apples,
- organic rotisserie chicken,
- 365 Everyday Value organic butter, and more.
How much? Nobody knows, but some speculate by as much as 25%. We will find on Monday how the prices will compare to the likes of Met, Key Food, ShopRite, and NetCostMarket.
Whole Foods Market currently has two stores in Brooklyn – 3rd Avenue at 3rd Street in Gowanus, and at 238 Bedford Avenue in Williamsburg, with its 365 concept expected to open at Ashland by BAM next year.
Some other plans the company has is to turn Amazon Prime into in-store rewards program, sell Whole Foods Market’s private label products through Amazon.com, and some stores will have Amazon Lockers, so customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.