Southern Brooklyn

Two Sheepshead Bay Businessmen Dead In Florida Murder-Suicide

The former storefront of Bauer Comfort (left), Gorbach (top) and Sergatiouk (bottom)

Former partners of a Sheepshead Bay-based business are dead after one of the partners killed the other on Saturday, then turned the gun on himself. Their business relationship, which soured two years ago, is believed to be the primary motive.

Aleksandr Gorbach’s wife and children watched Gorbach, 43, bleed to death Saturday evening by a shotgun blast to the chest delivered by former business partner Mikhail Sergatiouk.

According to WPTV, a local news station serving Port Saint Lucie, where Gorbach lived:

When Port St. Lucie police arrived at Gorbach’s house and spoke with his wife and children, they learned Gorbach was cleaning fish in the kitchen sink when they heard a “bang” and glass breaking.

“They next saw Aleksandr fall back to the ground with extensive trauma to his chest,” the warrant application states.

His wound appeared consistent with a shotgun blast. A screen enclosure had been cut, and Gorbach’s wife told police it had not been cut prior to the incident.

According to other reports, Sergatiouk rode a moped to Gorbach’s home from Coral Springs – a distance of about 80 miles. After shooting Gorbach, he rode the moped back, confessed to his family, then took off. His body was later found two miles away with what appeared to be a self-inflicted shotgun wound to the head.

Sergatiouk’s body was not found until Monday morning.

The local CBS affiliate has additional details:

Port St. Lucie Police say Mikhail Sergatiouk rode his moped all the way from Broward County to the residence of Aleksandr Gorbach on Saturday, cut a hole in a screened enclosure and hid out, waiting for the right moment with a sawed-off shotgun in hand.

Gorbach, the victim was in the kitchen cooking dinner when the family heard a loud blast. His wife and three young children saw him fall to the ground, police report.

Gorbach died from a single gunshot wound to the chest. Sergatiouk fled on his moped back to Broward County, where police say he confessed to his wife and child that he had just killed his business partner, Aleksandr Gorbach.

The suspect’s family called police and Sergatiouk was found with a self-inflicted gunshot wound to the head yesterday next to Sample Road in Coral Springs. Police say he used the same sawed-off shotgun.

After interviewing family members, investigators now believe a messy dissolution of a Sheepshead Bay-based business is at the root of the grisly murder-suicide.

Gorbach and Sergatiouk were business partners in Bauer Comfort, a luxury bedding store formerly located at 1402 Avenue Z.

The location closed in May 2010, moving to Midwood on Coney Island Avenue. According to family members, it was around that time that Gorbach and Segatiouk split ways, in a separation that appears to have left Sergatiouk feeling betrayed – and broke.

WPTV reports:

[Sergatiouk’s daughter] knew her father didn’t like Gorbach due to a “bad business separation,” during which Sergatiouk lost a large amount of money.

Gorbach’s wife told Port St. Lucie police she and her husband “were in financial despair and the house was currently in foreclosure,” records state.

“Aleksandr’s main source of income is his company identified as Bauer Comfort which is based out of his listed residence,” the warrant application states.

… Sergatiouk’s wife and daughter didn’t know Sergatiouk to carry a gun, and thought “this occurred because Mikhail was still angry over the failed business venture,” the application states.

… Gorbach’s wife told police Gorbach had a “business falling out” with Sergatiouk, saying she “believes the business was not dissolved by mutual agreement,” records show.

She thought that happened about two years ago. She said her husband tried to call Sergatiouk within the past six months, but they apparently never spoke.

Comment policy


  1. Not too sensitive are you, F-A-B-A?
    One man shoots another and you’re making dumb remarks.
    I promise not to do the same when the tables are turned.

  2. Tin, when I’ll go (I hope it will not be soon and not by the hand of one of you humorless bastards) you have my permission to make fun of me all you want, hell tell everyone we were lovers if you want. Dead people do not care, they are dead.

  3. I remember when that store was open on SBR.  I used to hear people at the bus stop making stupid remarks constantly about the store being a front for the Russian Mafia.  I never knew how this business stayed open for as long as it did. I can’t remember ever seeing any customers in that store.

  4. Holy shit…..

    i’ve known Aleksander for a long time,  May he RIP. 

    they always had problems, he mentioned how much he hated his partner and that he stole a lot from the Biz.  or something along those lines….. 

    So sad… 🙁

  5. They probably were friends once. A business that goes bad leads to bad feelings. People stop trusting each other. Angry words get spoken as the situation gets more desperate. Sadly, it sometimes comes to one person wishing to revenge a perceived wrong. It’s really terribly sad.

  6. agree 100% .. also, not only were there no customers, there was hardly any merchandise, the store just seemed empty .. they must have been laundering money or something there

  7. Why am I not surprised? It’s been too long without an incident like this.
    Now Bites will be bringing in the local news from Florida. 
    Sorry for the families.

  8. While I wouldn’t say that it is entirely out of the realm of possibility, don’t jump to conclusions quite so quickly. I believe Bauer did alot of its sales through phone orders and in-home presentations similar to how Rainbow vacuums and Cutco knives are sold.

    I used to wait for the bus there every day and while I never saw a single customer enter the store, I would usually see at least a couple of people manning the several phones setup inside.

    It always seemed more like an office than a retail store. Clearly business didn’t go all that well though, but I don’t think it justifies automatically jumping to the “Russian Mafia” theory. If half as many businesses were actually laundering money as I hear people throwing out these kinds of accusations, we wouldn’t have much left on Sheepshead Bay road but sushi places and cell phone stores… oh wait.

  9. Can’t agree with you this time – you don’t know my family.  If I had the killer instinct, I’d be the only one left (evil grin)  LOL!

  10. I don’t have to wait until you’re gone; it’s better to do while you’re still breathing and making an ass of yourself.

  11. You are meeting other people under the boardwalk?  Now I am jealous.
    Is what’s bothering you that they are helping prove the greedy Russian thing?
    I know many Russians that do not tolerate this sort of lifestyle. 
    Used to be an Italian mason/private sanitation problem.
    That being said…..I can’t understand the first location as good for a Mattress store.  Coney Island Ave…maybe, depending on where. Brighton yes, Midwood no.

  12. I used to work for Bauer 5-6 years ago.   BayResident is right, most of the sales were done outside with the help of russian TV and radio and word of mouth.  Store walk-ins were very rare, a few people a day.

    Alex came to the store only a few a days of the month.  Rest of the time he was in Florida.  He used to give lectures and do tv and radio commercials. 

    I remember Mikhail as a very quiet guy.  Didn’t talk much.  Most of the time walking around with his hands behind his back, observing.  I would never say he could be capable of killing.

  13. Who buys a mattress without seeing it or trying it out in a store? Obviously it was a failed business,if both wound up in Florida,broke.

  14. ” A search of county property appraiser records showed Gorbach bought
    seven properties in Port St. Lucie between February 2003 and February
    2005. They included his family’s home, located on a boat-navigable canal
    on a backwater of the North Fork of the St. Lucie River”

    I guess he wasn’t doing too bad…

  15. it wasn’t mattresses. They sold things like bed sheets, quilts, pillows, basic home products, all made out of of some wool (camel’s wool????)
    it was advertised as something that has healing properties.

    the store front itself seemed like a showroom of sorts.

  16. St Lucie has one of the highest foreclosure rates in the nation.He bought the houses in the boom years,probably using some no money down financing scams.Obviously it all back fired on him,as he was out of business and broke.

  17. All those years i never knew that this was a bedding store.I always thought it was some sort of lab due to the logo,guess i ignored the word comfort but there wasn’t a picture,an ad or even merchandise in the store.I also believed it was some sort of front because that was the rumor going around.

  18.  I am sorry but that storefront logo and the banner is just ugly and totally doesn’t represent the business I would never go in just because of that sign. It looks like some chemical company or some cult etc… bla

  19. I am talking with you English speaking. You don’t know about Russian anything and write wrong impression

  20. I speak English (sorta’) and I do not hate Russian. Just the Russians that are scammers. 
    Good Morning USA

  21. Who is the ‘we’?  You are living in the United States of America? Did you pledge for your citizenship?  Are you now an American from the former Soviet Union? 
    If that’s the case, then your not ‘Russian’.  Or even a Russian Federation citizen.

    On the other hand, if you only identify yourself as such, perhaps you might want to rethink where you are currently living.  (in America).  Take a history class, an ESL class or just get to know someone who isn’t from your country of origin.  Maybe even Assimilate! (my great-grandparents did and it all worked out for the best).

    Maybe, just maybe, other ‘American’s’ might not be so down on most things Russian…     What do you think?

  22. No one is really American native at least you are Indian, all of us are immigrants, early or later.
    I am citizen 65y/o and know this country inside and out, and I KNOW how you are HAPPY if something happened with Russian.
    YES we are wealthy smart and nice people, and working in this Country very hard.


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