South Slope Ghost Signs: National Biscuit Company

Today’s South Slope ghost sign comes to us from the corner of 4th Avenue and 15th Street. The National Biscuit Company (later known as Nabisco) developed a wax paper liner for their baked goods called “In-Er-Seal” (you can see a faint circle with “Seal” on the right hand side of the advertisement). No more soggy, stale crackers! The first national advertisement campaign was organized for Uneeda Biscuits in 1900, and the product took America by storm.

Spot any ghost signs around South Slope? Send them to editor@southslopestoop.com.