Now Closed: Pure Essentials On 5th Avenue

It appears that the 5th Avenue Pure Essentials, the second location of health and beauty shop that started out on the corner of 7th Avenue and 2nd Street, has closed, only about 10 months after opening.

When we recently passed by the space at 234 5th Avenue, between President and Carroll, the windows had been papered over, and the phone number has been disconnected. We’ve been unable yet to reach them at their 7th Avenue location to learn any additional details.

The shop opened in April of last year in the newly remodeled space that used to be a residential unit.