A New LinkNYC Campaign Celebrates Caribbean Heritage

It’s June and you know what that means! It’s officially Caribbean Heritage month.

To celebrate it this year, Caribbeing, a Brooklyn organization focused on film, art and culture is teaming up with LinkNYC. Together, for four weeks, they will raise awareness of Caribbean heritage by featuring Caribbean-American icons (The Notorious B.I.G. and Celia Cruz, to name a few) on 55-inch digital LinkNYC kiosks across the city.

The campaign aims to reach a wider audience by using digital technology, said a statement from Caribbeing.

According to a 2016 Migration Policy Institute demographics report, the greater NY metropolitan area is home to the largest number of Caribbean immigrants in America.

“Despite the fact that the Caribbean is so close to the United States, few people are aware of the many American leaders, creators, and visionaries who happen to be of Caribbean descent,” said Shelley Worrell, a spokesperson for Caribbeing. “We’re so excited to partner with LinkNYC to help raise awareness of Caribbean American contributions to our country through a striking ad campaign.”

Let us know in the comments below if you passed by the digital kiosks!