MTA Launches Online Opinion Survey Initiative
If you’ve ever wanted to sound off about various bus or subway issues, the Metropolitan Transportation Authority (MTA) is looking for customers who will register to complete online surveys up to several times a year as the need arises.
So, whether it is the local bus cuts or the deplorable conditions of local subway stops that have you seeing red, this is a good way to be heard.
A new ad campaign is now appearing on subways, buses, and commuter railroads to encourage customers to register.
The MTA is seeking regular subway, bus and railroad riders or bridge and tunnel users to participate in periodic public opinion surveys for the agency.
The surveys help the MTA better understand its customers’ opinions of existing service and priorities for areas for improvement.
The MTA uses the surveys to help make decisions about allocating resources to where they are most needed.
“These surveys constitute another tool in our toolbox for understanding customer input. In fact, responses to our surveys are particularly valuable to us because they come in a structured way that is easy to analyze and study, said Paul Fleuranges, MTA Senior Director of Corporate and Internal Communications. “We encourage any customers who want their voices to be heard to help us improve our service to sign up to participate in this program.”
The MTA expects to survey groups of registered customers three to five times a year on customer priorities, improvement preferences, and satisfaction with a number of MTA’s new initiatives.
The MTA also will use online research to evaluate the effectiveness of MTA marketing and communications.
Customers who are interested in participating should go to http://mta.info/survey and fill out a short registration survey. Then, when a survey is conducted, the MTA will send participants an email message with a link to the online survey.
Every time the MTA conducts online research, it will randomly select several lucky customers who completed the survey and offer them their choice of either a free MetroCard or a free 10-trip ticket on the MTA railroad of their choice.