MIDWOOD – This coming Sunday, Nov. 11 at 8:00 am, Brooklyn’s latest Target will open doors to the neighborhood.
Located just off Kings Highway at 1712 East 14th St, you can’t miss its bright signs when passing by. This is Target’s second small concept store in Brooklyn, and it just may be the perfect size for the neighborhood that is a major shopping destination for Southern Brooklyn.
“The new Midwood Target store is approximately 37,000 square feet,” explained Shenatia Pender, who is the Team Leader at the Midwood store.
“The average small-format Target is around 40,000 square feet, ranges bigger and smaller – from less than 15,000 square feet and up. The Target Bensonhurst small-format store is approximately 20,000 square feet. This is in comparison to a typical full-size store – like the Junction or Atlantic Mall – which on average is around 130,000 square feet. The size of each store is based on what will best serve the surrounding neighborhood.”
The store is located on two floors, with ground floor entrances on both E14th and E13th Streets. The building, known as Kingswood Center II, was developed by Infinity RE (Kingswood Center I is a couple of blocks away), and will also be home to Marshall’s.
“Midwood has always been a neighborhood my family and I have called home. We are deeply rooted here and have always worked to improve and benefit the community at large. We are pleased to have Target with us as the anchor tenant at our new Kingswood Center II building. We hope residents and those who work here will welcome the convenience and accessibility Target’s new small format store will provide to all,” said Steve Kassin, Founder and Managing Partner at the company.
“Demand and interest from commercial and office tenants has been extremely well received. Tenants continue to recognize Midwood as a vibrant, high-density and convenient neighborhood in the heart of Brooklyn,” chimed in Investment Director Daniel Gluck.
The ground floor is home to Starbucks, easy pickup for online orders, and sandwiches and drinks to grab and go.
It is also where you will find clothing for men and women, and basic health and personal items.
Upstairs is home to food, baby and kids clothing, toys and sporting goods and electronics.
That is where two new Target Express Team members – Mimina Ali and Shannon Green – approached me to see if I needed help, and were both more than happy to share their knowledge of where everything was.
Ms. Green has a friend who works for the Target at the Junction and had heard lots about what it takes. Both Ms. Ali, from Brighton, and Ms. Green were happy to be on Ms. Pender’s team. “It’s typical for Target stores to hire from within the community and in this particular store, most of our team of 100+ is from Brooklyn,” Ms. Pender told us.
She herself had started as an executive intern at the Target Gateway Store, and thanked the company for giving her the opportunity to grow as a leader and to be in a position to be opening this store before cutting the ribbon:
The store opens to the public on Sunday, and the Wednesday celebration was for the team that made it happen – staff, contractors, and their families. Below are a few more photos of the store and the folks who made it possible.