Fall Shopping: Madewell Launches Men’s Line In Williamsburg, Joybird Lands At City Point & More

WILLIAMSBURG/DOWNTOWN BROOKLYN – J. Crew’s casual, denim-focused brand, Madewell, launches its first ever menswear collection online today and will preview the line at a pop-up shop in Williamsburg this weekend.

From Friday, September 14 through Sunday, September 16, Madewell will celebrate the launch of the men’s collection with a pop-up at Williamsburg’s Crest Hardware located at 558 Metropolitan Avenue (between Union Avenue & Lorimer Street). Shoppers will be able to preview and purchase the 38-piece capsule collection as well as some limited edition items.

The collection features 21 denim styles in three fits (skinny, slim, straight) starting at $115, as well as t-shirts (starting at $39.50), sweatshirts (starting at $98), and jackets (starting at $128).

You can check out Madewell’s men’s line at madewell.com and follow @madewellmens on Instagram.

In other retail news, mid-century modern furniture shop Joybird opened an outpost at City Point (445 Albee Square West) in Downtown Brooklyn earlier this month.

Launched in 2014, the brand creates stylish customized hand-crafted furniture inspired by design greats such as Frank Lloyd Wright, Cara Greenburg and Eero Saarinen.

Joybird is hosting an opening party on Thursday, September 27 from 6:30pm to 8:30pm. Register here.

Also recently opened at City Point is HiO, a retail concept featuring nine different businesses in one space to “test a new, smaller-format mall,” CNBC reports.

Along with the established notebook line Moleskin and NYC-based make up brand Winky Lux, the other seven HiO retailers are making their U.S. debut at the Downtown Brooklyn store. These include Parfois (women’s accessories), Campo Marzio (stationery/gifts/accessories), Hawkers (sunglasses), Compagnie de Provence (natural soaps/bath products), Emma Lomax (bags), L:A Bruket (skincare), and Skandinavisk (scented candles and diffusers).

HiO is the brainchild of the Direct Brands Group, launched in 2017 by a group of retail executives. The shop acts as an “intermediary for international businesses and e-commerce brands” hoping to open bricks-and-mortar outposts in the U.S., according to CNBC. The company has two HiO pop-up stores in Ontario and one at the Roosevelt Field Mall in Garden City, New York.