Lester Kronfeld of “Lester’s” Has His Own Way

SHEEPSHEAD BAY – Corner of Avenue U and Coney Island Avenue will from now on also be known as Lester’s way.

Lester Kronfeld, in whose memory the corner is now renamed, is the late founder of the famous “Lester’s” clothing store on Avenue U and Coney Island Avenue. He died in 2012.

Lester was born in Williamsburg on May 7, 1925. During the Second World War, he served in the United States Navy on the USS Quincy from 1943 to 1946, was on the beaches of Normandy on D-Day, and transported President Franklin Delano Roosevelt to the Yalta Conference in 1945.

But Lester was best known as the man who founded “Lester’s” in 1948 with his wife Lillian, a business that now has six stores across the tri-state area and has been in the family since.

“The corner of Avenue U and Coney Island Avenue will forever stand as a tribute to Lester Kronfeld’s legacy,” Council Member Chaim Deutsch said.