Launder, A Simpler way to do Laundry


Unless you’re one of the lucky few who has a washer/dryer in your home, lugging all your clothes to the laundromat (or even your building’s basement) can be a pain and time-consuming. Even if you are one of those few, finding a convenient time and spot to drop dry cleaning, especially in Central and Southern Brooklyn’s largely residential neighborhoods, can be challenging.

Idrees Shafi noticed that too. “I was raised in the heart of Brooklyn in the Midwood area. My family owns a laundromat where I learned the business from. We noticed plenty of people did not enjoy doing their laundry. There wasn’t a convenient way in our area.”

So he created Launder.

It’s a new, local app that gives you the ability to easily send out your laundry and dry cleaning from home. While powered by DRYV, the app is currently hyper local and exclusive to Ditmas Park/Midwood. Its service area is from Caton Ave to Ave P and McDonald Ave to Ocean Ave. If you live outside but near to the service area, email [email protected] — they’d be happy to accommodate you at no charge.

As Idrees explains, “Launder is an on-demand laundry delivery service. We offer wash & fold, wash & press, and dry cleaning. You can schedule up to 7 days in advance. You receive a text message when the driver is approaching and when the driver has arrived. There is a $20 minimum but you can combine your dry cleaning with your wash and fold. We offer multiple different options for detergents, softeners and dryer sheets. Customers can let us know what their preference is in the special instructions.”

They offer eight different detergent options, six softener options, and five dryer sheet options, including (among others) Tide, Dreft, Free & Clear, Downy, Snuggle, or use of no fabric softener or dryer sheet. See their website for the full list.

Once you download the app for iOS or Android, you can easily set up a free account and get started. Enter the services you need…

Then the date and time frame you’d like them picked up and delivered…

Confirm your order and you’re set!

To fulfill orders, Idrees has started by using his family business, Glenwood Laundromat, which he previously managed. However, he says, “we plan on partnering with other local Laundromat’s but they have to meet our standards to join our platform.”

Along with the convenience, one of the best features of the app is that you’re really supporting neighbors and local businesses. Idrees went to Brooklyn College and still lives in Midwood.

“I love Brooklyn honestly. I love the diversity and the uniqueness. I can’t see myself living anywhere else. We opened the doors to [Glenwood Laundromat] 5 years ago. Other than the standard missing sock complaint, I’m proud to say we have not had any major complaints or mishaps. We listen to what our customers have said and will continue to do so, which has lead to satisfied customers. 90% of our customers are our regulars. I believe we’ve done a great job there and will do a great job with Launder.”

BKLYNER readers receive $10 off their next TEN orders with the promo code: BKLYNER10 which has to be entered during the time of placing the order. The code is valid from 9/8/2017-9/8/2018

Follow them on social media to receive special promos throughout the year:

Facebook: launder inc. 
Instagram: laundernow


This post was sponsored by Launder. If you would like to reach our readers, please contact us


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