The C-Town Supermarket at 710 Coney Island Avenue got a makeover this week. The sign above the front doors now says “Ideal Food Basket – Supermarket For Savings.” Ideal Food Basket is part of the America’s Food Basket chain that operates throughout the northeast and Florida.
Both Ideal and C-Town are run as franchises and most of the employees and day-to-day operations remain the same at this point. Although most employees were still wearing their C-Town garb, the manager and cashiers had made the switch to shirts and jackets emblazoned with the Ideal Food logo.
When asked what the difference between the old C-Town and the new Ideal supermarket is, the manager shrugged. “No difference but different name.”