Remember Vitaly Borker, Sheepshead Bay’s biggest cyberbully? This digital thug went around pissing off his clients to spur them into writing negative comments on websites across the net. The result? More Google love.
Following the New York Times expose of Borker, Google announced that it has refined the algorithm – the mathematical calculations its software uses to order search results – to ensure that “being bad to your customers is bad for business.”
We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.
They added that the new algorithm “detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience.”
So the whole world owes Borker a great big thank you for helping to improve one of the most used informational tools in human history. Another Sheepshead Bay hero, I say…