Brooklyn’s First True Religion Store To Open On Flatbush Ave This Winter

J. Lo is out and jeans are in at a storefront just across from the Barclays Center. Signage recently went up for True Religion at 162 Flatbush Avenue, on the corner of Pacific Street, the space previously occupied by the Jennifer Lopez-sponsored Viva Movil, which only lasted there a year.

Signs for the clothing brand, which is known for its pricey blue jeans, say it should open this winter.

As for what to expect, Racked points to a WWD story that says the company’s new stores will be flashy with technology, like having giant video screens at the entrance, employees toting iPads, and kiosks where you can check out even more of their jeans.

If you can still fit into those pants, that is, after a visit to the neighboring Shake Shack.