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Sheepshead Bay Birthing Center Receives ‘Baby-Friendly’ Designation For Focus On Breastfeeding

Sheepshead Bay Birthing Center Receives ‘Baby-Friendly’ Designation For Focus On Breastfeeding
Amber with Borough President Eric Adams (Courtesy of Brooklyn Birthing Center)
Amber Star of Mothers’ Milk Bank Northeast and Borough President Eric Adams at a Brooklyn Birthing Center event last October. (Courtesy of Brooklyn Birthing Center)

Brooklyn Birthing Center (2183 Ocean Avenue), the only accredited freestanding birthing center in the New York City metro area, is now Brooklyn’s very first Baby-Friendly designated facility.

The Baby-Friendly Hospital Initiative, a global project sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), aims to increase the rates of breastfeeding initiation, exclusivity, and duration worldwide. In order to achieve Baby-Friendly designation, hospitals and birthing centers must provide extensive breastfeeding education and support, encourage skin-to-skin care and rooming-in while limiting the separation of mothers and newborns, and avoid promoting products that interfere with breastfeeding, like formulas, bottles, and pacifiers.

“Participating in the New York City Breastfeeding Hospital Collaborative was a wonderful experience,” said Rachel Anne Libon, project manager at Brooklyn Birthing Center. “We received expert guidance from the Bureau of Maternal, Infant, and Reproductive Health, and we attended quarterly learning sessions with staff from other aspiring Baby-Friendly hospitals. It is encouraging to see more New York City hospitals adopting evidence-based practices to support breastfeeding families.”

There are more than 20,000 designated Baby-Friendly hospitals and birthing centers across the globe, but less than 18 percent of Unite States births occur in Baby-Friendly facilities. Brooklyn Birthing Center is one of just five Baby-Friendly designated birthing centers in the United States, and one of just two independent (as opposed to hospital-owned) Baby-Friendly birthing centers in the nation.

This prestigious designation marks the culmination of over three years of hard work by Brooklyn Birthing Center’s administration, midwives, nurses, and support staff. The birthing center applied to join the New York City Breastfeeding Hospital Collaborative in the spring of 2013, and spent 36 months developing an extensive lactation program with support from the Department of Health and Mental Hygiene. Baby-Friendly USA staffers conducted a detailed site assessment in June of 2016, and confirmed that Brooklyn Birthing Center meets all criteria for Baby-Friendly designation in July.

Brooklyn Birthing Center has promoted breastfeeding since its inception in 1999; however, the birthing center dramatically expanded its lactation program in order to comply with the Baby-Friendly Hospital Initiative’s “10 Steps to Successful Breastfeeding.” New program components include a minimum of 25 hours of lactation education for all clinical staff members; a prenatal breastfeeding class for birthing center clients and for members of the general public; one-on-one consultations with an International Board Certified Lactation Consultant (IBCLC); and increased breastfeeding support during the first hours postpartum. Brooklyn Birthing Center is also a donation depot for Mother’s Milk Bank Northeast, a non-profit that supplies donor milk to several local hospital NICUs.

“Our clients are much better prepared to initiate breastfeeding as a result of these changes,” observed Linda Gaglioti, CNM, Brooklyn Birthing Center’s Director of Midwifery. “They ask about skin-to-skin care and point out early feeding cues in the delivery suites! We overhear them telling family members why they want to nurse according to their babies’ cues, rather than according to a schedule. The change is really remarkable.”

Other Baby-Friendly facilities include Harlem Hospital, NYU Langone Medical Center, Queens Hospital Center, Lincoln Medical & Mental Health Center, North Central Bronx Hospital, Richmond University Medical Center, Jacobi Medical Center, Bellevue Hospital Center, and Brooklyn Birthing Center.