Bklyner, Designed by Wkshps


One of the projects we worked on last year was our identity – what does a Brooklyn-wide news organization look like these days?  How do we keep the feeling of old-school, homegrown, neighborhood news and yet be fresh and current and forward-looking? It was a challenge both editorially and design wise.

On design, we were lucky to work with Prem Krishnamurthy and the team at Project Projects as it itself morphed into Wkshps. Why would a Cooper Hewitt’s National Design Award for Communication winner take on a client like us?

Both principal partners, Prem Krishnamurthy and Chris Wu, as well as more than half of their staff, are from Brooklyn – from Brooklyn Heights to Carroll Gardens to Greenpoint to Bushwick. Some are 4th generation Brooklynites, some more recent arrivals, and sadly Krishnamurthy has since decamped to another borough.

“Bklyner was a great commission for us: an ambitious client with a strong sense of their own profile, audiences, and goals, who were open to an outside perspective on their identity”, Krishnamurthy said when I asked him why they decided to work with us, a very small client.

“Because you’re a small organization, it was easy to have a direct and personal dialogue, with a fluid design process and collaborative mindset. I love situations where everyone has the same thing in mind: to make a great piece of design that will reach people!”

Project Projects LLC have relaunched as Wkshps, a “multidisciplinary design workshop that crafts identities for art institutions, public spaces, non-profits, and global brands alike”, and they work with clients big and small, like us.

If you are considering a new identity – do check them out!

Never miss the day's stories!

This story is free to read thanks to the generous support from readers like you. To support independent local journalism and keep local news free, become a member!

Comment policy


Please enter your comment!
Please enter your name here