Attention Last-Minute Holiday Shoppers: Sheepshead Bay Has A New Toy Store, ToyMax

Finally, a toy store in Sheepshead Bay! It’s been a long time since those of us who like to shop close to home could pick up some building blocks and action figures without hopping in a car, but now ToyMax is open at 2460 East 17th Street, just north of Avenue Y.

Stocked with several aisles of toys and baby products, ToyMax has served as a wholesale operation for a decade. Three weeks ago they opened to the general public as a retailer.

The store is the brainchild of husband and wife team Regina and Mark Shprinzes, parents with two daughters, who took the plunge into kiddie goods 10 years ago on a whim.

“It started as a joke, and then it just kept going,” said Mark, a former pharmacist. “I quit my job. Then [Regina, a former IT pro,] quit hers.”

The store focuses in hard to find specialty toys and products for newborns and toddlers, and items range from small gifts for just a couple of bucks to a Barbie doll that runs into the thousands of dollars. We noticed a fairly large number of toys and games to bolster developmental and critical thinking skills.

“It’s a lot of stuff. A lot of different stuff that other people don’t have,” said Mark.

Best of luck to the Shprinzeses and ToyMax!