Jul 6, 2011 2 min read aviator sports and recreation center

Jelly Rock Beach Is On; Hipsters Likely To Invade Southern Brooklyn

Hipsters, like the ones pictured above, will likely travel en masse to Southern Brooklyn for the Jelly Rock Beach music festival. Source: Flickr/♔ philea ♔

So much for “talentless, ironic, trend sucking, wanna-be urban, pseudo pioneers” not crossing south of the red line on Die Hipster’s map of Brooklyn. Beginning July 9, after a prematurely false non-start, or whatever that was, show promoters Jelly and Topman are teaming up to launch “Rock Beach,” a series of free music festivals at the Aviator Sports Complex at Floyd Bennett Field through September.

There will be performances on July 9 by Penguin Prison, Wild Yaks, Janka Nabay and The Bubu Gang, and Monogold. Brooklyn Vegan has all the deets:

The series of six free weekend events will deliver the hottest acts and new talent from its brand new home and will also — for the first time ever — offer festival camping for the last three events in the series at the Floyd Bennett Field — the setting of New York’s first ever airport.

[Ed – They’re camping here too? Oy. Hide yo’ kids, hide yo’ wife!]

“After 5 years of Pool Parties in Williamsburg, we are very excited to be moving out to the Aviator Sports Complex near one of our favorite summer destinations, Fort Tilden Beach. We are looking forward to leaving Bedford Ave behind offering an ultimate weekend destination and adventure for all ages.” – JELLY

The whole ROCKBEACH experience will deliver weekends of the coolest music and total fun to festival-goers with the likes of slip n slides, dodgeball, beach volleyball and most importantly — swimming pools filled with ice cold water and giant inflatables.

Entry to the festival is free — all festival-goers need to do is register online at WWW.ROCKBEACH.US In addition, there will be a ROCKBEACH festival shuttle bus with roundtrip rides costing $20 — but there are 100 lucky bus tickets up for grabs for each event which can be won by registering online at WWW.ROCKBEACH.US.

Hipsters camping in tents and sleeping bags, playing dodgeball, and flinging themselves across a Slip ’n Slide in Floyd Bennett Field. I wonder what my new hero, Rocco Perna (Note: NSFW due to salty language), thinks of all this.