W Restaurant Gets New Owners and Name

The restaurant formerly known as W – located at 2812 Ocean Avenue and Avenue X – has changed its name to Le Bouchon. It’s got new owners to boot.

We’re not quite sure why the old owners decided to bail, and calls to the restaurant went unanswered. But from what we can gather with a little online research, the new guys bought into the place at the end of 2009. They kept up with the W brand until just a few weeks ago, when the new sign went up.

Just as W did, they’re pushing French and steakhouse food at upscale prices. Though we haven’t tried the food there, our favorite thing on the new menu is the “Galamâ” – a gussied up spelling of the Brooklynese pronunciation of calamari. Cute.

Bklyner reporting is supported by our subscribers and:

Thanks to Arthur Borko and BrooklynQ for the tip.

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  1. Its amazing how some Brooklyn restaurants want to charge Manhattan prices…
    The restaurant week for $35 or something like that has AMAZING places in the city…
    Don’t think this place will do well.
    unless, they have cheap rent and can survive for a long time
    Wonder how they did the NYC health department records.

    MANY places will be changing name after they get violations from the NYC department of health.
    I was shocked that the new cats cafe on Emmons ave did so bad on the last inspection

  2. They did VERY well on the inspection of 02/02/10

    the owner is

    They only had 5 pint violation ( VERY good ) for one violation of Food not protected from potential source of contamination during storage, preparation, transportation, display or service.

    THE WORSE in the area was with 82 points… 5/25/10

    Sanitary Violations
    1) Cold food held above 41°F (smoked fish above 38°F) except during necessary preparation.
    2) Food Protection Certificate not held by supervisor of food operations.
    3) Food worker does not use proper utensil to eliminate bare hand contact with food that will not receive adequate additional heat treatment.
    4) Food item spoiled, adulterated, contaminated or cross-contaminated.
    5) Evidence of mice or live mice present in facility’s food and/or non-food areas.
    6) Personal cleanliness inadequate. Clean outer garments, effective hair restraint not worn.
    7) Sanitized equipment or utensil, including in-use food dispensing utensil, improperly used or stored.
    8) Interference with or obstruction of duties of an officer of the department.
    9) Facility not vermin proof. Harborage or conditions conducive to vermin exist.
    10) Thawing procedures improper.
    11) Non-food contact surface improperly constructed. Unacceptable material used. Non-food contact surface or equipment improperly maintained.

    Also 51 points on 6/15/10
    2212 AVENUE X BROOKLYN 11235

    Sanitary Violations
    1) Hot food not held at or above 140°F.
    2) Cold food held above 41°F (smoked fish above 38°F) except during necessary preparation.
    3) Evidence of flying insects or live flying insects present in facility’s food and/or non-food areas.
    4) Food contact surface not properly washed, rinsed and sanitized after each use and following any activity when contamination may have occurred.
    5) Food Protection
    6) Facility not vermin proof. Harborage or conditions conducive to vermin exist.
    7) Pesticide use not in accordance with label or applicable laws. Prohibited chemical used/stored. Open bait station used.
    8) Plumbing not properly installed or maintained; anti-siphonage or backflow prevention device not provided where required; equipment or floor not properly drained; sewage disposal system in disrepair or not functioning properly.
    9) Lighting inadequate. Bulb not shielded or shatterproof.
    10) Ventilation system not provided, improperly installed or in disrepair.
    11) Non-food contact surface improperly constructed. Unacceptable material used. Non-food contact surface or equipment improperly maintained.

  3. If you want to know how your restaurant did on the inspection,

    you may go to nyc web-site or

    post it here and I’ll tell you .. IF YOU DARE want to know..

    Maybe we may have a new sections for the BEST places to eat in the area.. MAYBE

  4. I was just talking with a friend a couple of days ago. She remembered the time we ate at W restaurant. It was an awful experience. Other than the place was very pretentious and hapless at the same time, it had ridiculously high prices, horrible service and terrible food. I could not put up a review for that place, because there was nothing good to say. Well, the napkins were clean.

  5. Prior to the pizza parlor was a natural food restaurant ( can’t remember the name of it) but it was good. prior to that is was a coffee shop.

  6. I remember in the early 1980s it was Pizzarini Natural, which had vegetarian cuisine, including of course, pizza. They had some very good vegetarian tempura, I remember.

  7. No matter what the name the food was terrible, overpriced with lousey service. Its always empty. How can they pay the rent? Is this a front for something illegal????

  8. You may have a point.

    I always WONDERED,

    The Chinese food places that charge you SALES TAX

    How much of that CASH sales tax makes it back to the state…


    Most cash businesses like pizza, cash restaurants pay LITTLE TAX

  9. When this place was Desi Village it really was excellent Indian cuisine and the prices were reasonable. The staff were always nice. Used to love going there. I remember the day my friend and I learned the owner was selling it. When we asked him why we were told it was because the new clientele to the area did not like indian cuisine. A damn shame!

  10. NYC has over 20,000 restaurants..
    I am 99% sure that if the food was SO good, people would travel from all over the city…

    For example, Lambardi pizza, Gremaldi (by the brooklyn bridge), and pizza shop on ave j and east 15th street.
    They have many people, who are not local, come and spend $$$ at the place from all over the city…

    I don’t feel that the ave X and ocean ave place will do very well unless..

    They have a celebrity eat and talk good things ( some pay celebrities to eat in the restaurant )

    becomes a “hang out place” like Bradva on surf ave for bikers

    turn into a lounge ( liquor has a HUGE profit margin)

    become known for HOT ladies and men to hang out and enjoy.

    sponsor a radio station to talk about how the restaurant is delicious

    many things that place can do… (not getting paid to consult here)

    Many more ideas, But am sure some people will ATTACK me here if I mis-spell and not appreciate my comment..

  11. It was first called Pizzarini and then the name was changed to Cafe Natural…my father owned the restaurant back in the day 

  12. It was my first experience with vegetarian food. I remember they had a fabulous personal size pizza.
    Now I have to go get dough on ave U and E23 St. to make pizza. This place has the best rolls. I think they supply a few restaurants in the area.
    The new restaurant has very good food. I gave my parents a gift certificate and they did not have all the items on the menu. If you want something special call ahead. The wines are exquisite with a wide variety for several domains.

  13. Yara or Rossi – I lived in Brooklyn in the 80s and my dad worked across the street from Pizzarini. The pizza was amazing – I would bother my dad every night to bring it home. Is there any chance. I have tried every “best” pizza in NYC and that is still my favorite. Can I email you to ask questions – I have been trying to get that pizza or get the recipe since I moved back to NYC 10 years ago. 

  14. Omg! I loved that restaurant, my sister and I used to go there all the time. The Chicken Bosciol ? (chicken with peaches over brown rice) was mine and my sisters absolute favorite, I actually just tried making it tonight from memory, it was delicious but not as good as theirs. Did they open another restaurant? We would definitely go try it. I would love the recipe for the chicken bosciol if you would share it with me.. I hope your family is well. My email is szyq90@aol.com

  15. Yara!! I held you as a baby. Your father was Adel and your mother was Beautiful Alia. I loved them, my Egyptian Family. I know she had sara and other ara’s! I told her she would get confused calling all of you!

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