New Supermarket Opens in Prospect Lefferts Gardens

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The newly opened Lincoln Market, near the Prospect Park stop, between Flatbush and Ocean (Paul Stremple/BKLYNER)

PROSPECT LEFFERTS GARDENS – A spacious new supermarket arrived in central Brooklyn last Thursday as the Lincoln Market opened its doors to the community.

Located on Lincoln Road, between Ocean and Flatbush, the new grocery store is just across the street from the Prospect Park stop for the B,Q and Shuttle trains. Boasting shining new fixtures and wide aisles, the new grocery store is bringing all-under-one-roof shopping to the neighborhood, says owner Khalid Innab, a born and raised Brooklynite.

For Innab, who lives just across the park from his new store, bringing food to the community is a family affair: his father owned a small grocery store just down the block, at 709 Flatbush, back in the 80s.

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“We’ve got something for everyone,” he said, “We’re an even split between everyday products and the organic stuff.” A self-professed “Doritos & Chips Ahoy” guy, Innab wants all sections of the community to feel welcome at Lincoln Market.

Some community members were worried that the new supermarket wouldn’t accept EBT, but Innab was quick to allay those fears: he’s been waiting on the city to get the system up and running in his store. Recently, he spoke with a member of the local community board to put some pressure on the city to get the EBT system running. In the meantime, signs reading “EBT Coming Soon, Sorry For The Inconvenience” are posted at each register.

The supermarket will soon accept EBT (Paul Stremple/BKLYNER)

“We’re not trying to come in and be one of those bougie stores that only caters to a certain part of the community,” he said. “Everyone is welcome here.” Just down the street, on the corner of Lincoln and Flatbush, the upscale Wholesome Gourmet Market does not accept EBT.

Lincoln Market is beautiful and open, with light pouring in from huge skylights. The store has plenty of fresh produce, an expansive cheese display, bins of grains, nuts and fruits, and baskets of coffee sourced from around the world. A long deli case holds everything from prepared foods and salads to fresh, whole fish and piles of oysters and clams.

Plenty of the common staples and brands available everywhere line the shelves, but shoppers can find high-end organic grains, cashew milk and plenty of organic granola if they’re looking. There’s even a pretty solid selection of craft beers to be had!

Walking through Lincoln Market, it’s clear the store has just opened, with about as many employees as customers on the floor, unloading boxes of fresh vegetables and carefully stocking shelves just so. That said, the staff is friendly and helpful, ready to point new shoppers in the right direction!

Freshly stocked aisles at the new Lincoln Market (Paul Stremple/BKLYNER)

Lincoln Market is located at 33 Lincoln Road in Prospect Lefferts Gardens, and is open from 7:00 am to 11:00 pm, seven days a week.

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3 COMMENTS

  1. I agree with Steve, though I think the writer was trying to politely throw shade at Wholesome. I’ll be more blunt. They are thieves. Wholesome is not only overpriced and limited in terms of options but they blatantly overcharge at the register. I’ve been “accidentally” overcharged as much as $80 at the register. I’m not exaggerating. Luckily I can add and told them they need to count again because they are way off. But I have to do that every time I go in. But now that Lincoln Market is finally here, I haven’t set foot in Wholesome AND I don’t need to go out of my way to go to Whole Foods or Trader Joe’s if I don’t really need to. For the most part I can find everything I need at this new market without spending a crazy amount of money.

  2. they better remove its ugly market flag banner that doesn’t make the store attractive in any way

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