Business
Eleven-7 Caves Under Corporate Pressure, Rebrands As NY’s Best
Workers replace the Eleven-7 sign at 560 Coney Island Avenue at Beverley Road. (Photo by Gordon Rothman)What’s in a name? Apparently, for a neighborhood bodega fighting against an incoming corporate giant, a name means a lot. After a protracted, legal trademark battle, Coney Island Avenue’s longstanding Eleven