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# Owner Of Coney Island’s Shore Theater Snubs All Proposals To Reactivate Landmarked Site
- URL: https://bklyner.com/owner-coney-islands-shore-theater-snubs-proposals-reactivate-landmarked-site-bensonhurst/
- Published: 2014-07-18T13:13:03.000Z
- Updated: 2014-07-18T13:13:03.000Z
- Author: Ned Berke
- Tags: 1301 surf ave, amusements, horace bullard, jasmine bullard, joe vitacco, shore theater, #API-Imported

![](/content/images/8073/8366639020_2873bb92ca_z.jpg)

Source: Alexander Rabb/Flickr

The owner of the landmarked Shore Theater has been declining all proposals to rehabilitate and reactivate the building, including one by a Manhattan restaurateur to turn it into a sprawling restaurant and culinary school.

The 1301 Surf Avenue building was inherited by Jasmine Bullard following the 2013 death of her father, Horace, a [Coney Island visionary who long fought to revitalize the neighborhood during its darkest days](http://www.sheepsheadbites.com/2013/06/as-coney-island-transforms-visionary-horace-bullard-is-remembered/?ref=bklyner.com). Although the building was on the market at the time of his death, Bullard has declined to hear out would-be buyers, Brooklyn Eagle [reports](http://www.brooklyneagle.com/articles/bullard-isnt-budging-sale-coney-islands-shore-theater-2014-07-16-150000?ref=bklyner.com).

> “I have clients who are ready, willing and able to write a check for the Shore today,” broker Joe Vitacco told Eye on Real Estate.

> He has tried to submit purchase offers to her, but in vain: “She won’t even look at them.”

> Vitacco said he has four “solid” suitors for the Shore Theater:

> \* A “very well known restaurateur” from Manhattan who wants to build a cooking school downstairs and a restaurant on the top two floors.

> “The view from the seventh floor is magnificent,” he said, and there’s a Juliet balcony where diners would be able to watch the Brooklyn Cyclones playing baseball at MCU Park.

> \* A “nationally known athlete” who would turn the Shore back into a movie theater — and no, it’s not Magic Johnson (who isn’t actively involved in Magic Johnson Theatres’ operations these days, anyway).

> \* A billionaire with a home in Brooklyn who “thinks it’s a beautiful building and should be restored,” Vitacco said.

> This interested party made an offer when Horace Bullard was alive, but it wasn’t high enough. Now, “he’s willing to come to the table with more money,” the broker said.

> \* A real estate developer who is involved in Coney Island.

> Vitacco marketed Horace Bullard’s properties for about a decade. When the Shore was Vitacco’s listing, the asking price was $12 million.

It is estimated that it will take approximately $35 million to renovate the 115,000-square-foot, seven-story structure.