NYT Takes On Ditmas Park’s “Clubhouse” & The Question Of “Monetizing Cool”

This past Friday, The New York Times ventured south past the streets of Williamsburg, where they found a group of neighbors living in Ditmas Park’s Clubhouse (also known as The Club Casa). Brooklyn Communal Cool: The Brand follows a number of roommates and visiting collaborators to the house, an artistic “incubator” which neighbor Andrew Thomas Reid fostered in the spirit of Gertrude Stein and Motown’s Berry Gordy.

Hoping to profit off the home’s talent pool and communal spirit is BKLYN 1834, a media company founded by Upper East Side real estate broker/restaurateur Glenn Markman and named with “a nod to the year the borough was incorporated as a city, before merging with New York, and to the 18-to-34-year-old demographic the company will target.”

Along with his investors, Markman hopes to develop more shared Brooklyn homes in which artists can inspire one another. As for the Clubhouse founder Andrew, he is now BKLYN 1834’s creative director.

Check out the full article and learn what the Clubhouse crew is up to at The New York Times.

Photo via The Club Casa