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# Fall Shopping: Madewell Launches Men’s Line In Williamsburg, Joybird Lands At City Point & More
- URL: https://bklyner.com/madewell-launches-mens-line-in-williamsburg-joybird-at-city-point-more/
- Published: 2018-09-12T16:42:56.000Z
- Updated: 2018-09-12T20:57:58.000Z
- Author: Pamela Wong
- Tags: Downtown Brooklyn, Lifestyle, Nonsponsored, North Western Brooklyn, northern brooklyn, Retail, Williamsburg, City Point, Crest Hardware, HiO, Joybird, Madewell men's collection, Pop-Up Shop, #wp

WILLIAMSBURG/DOWNTOWN BROOKLYN – J. Crew’s casual, denim-focused brand, **Madewell**, launches its first ever menswear collection [online today](https://www.madewell.com/mens/denim?srcCode=Email|Branding|Responsys|MWEMBR02650&uea=%2FlWDe%2BCnaNiL3u3fANnOzFBMIckaWankqUB1w%2F38C1M%3D&utm%5Fsource=responsys&utm%5Fmedium=email&utm%5Fcampaign=Sept%5F0912%5FMensLaunch%5FNoBanner&utm%5Fcontent=Branding&rmid=Sept%5F0912%5FMensLaunch%5FNoBanner&rrid=40486) and will preview the line at a pop-up shop in Williamsburg this weekend.

![](/content/images/bklyner/wp-content/uploads/2018/09/Madewell-Mens_2.jpg)

Madewell men’s collection

From Friday, September 14 through Sunday, September 16, Madewell will celebrate the launch of the men’s collection with a pop-up at Williamsburg’s [**Crest Hardware**](http://www.cresthardwarenyc.com/?ref=bklyner.com) located at 558 Metropolitan Avenue (between Union Avenue & Lorimer Street). Shoppers will be able to preview and purchase the 38-piece capsule collection as well as some limited edition items.

The collection features 21 denim styles in three fits (skinny, slim, straight) starting at $115, as well as t-shirts (starting at $39.50), sweatshirts (starting at $98), and jackets (starting at $128).

You can check out Madewell’s men’s line at [madewell.com](https://www.madewell.com/mens/denim?srcCode=Email|Branding|Responsys|MWEMBR02650&uea=%2FlWDe%2BCnaNiL3u3fANnOzFBMIckaWankqUB1w%2F38C1M%3D&utm%5Fsource=responsys&utm%5Fmedium=email&utm%5Fcampaign=Sept%5F0912%5FMensLaunch%5FNoBanner&utm%5Fcontent=Branding&rmid=Sept%5F0912%5FMensLaunch%5FNoBanner&rrid=40486) and follow [@madewellmens](https://www.instagram.com/madewellmens/?ref=bklyner.com) on Instagram.

> Come help us celebrate and welcome [@wearejoybird](https://twitter.com/wearejoybird?ref%5Fsrc=twsrc%5Etfw&ref=bklyner.com) to City Point! Unlike any other, Joybird is handcrafted mid-century modern-inspired furniture at fair prices. Previews begin September 3rd. [#midcenturyfurniture](https://twitter.com/hashtag/midcenturyfurniture?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=bklyner.com) [#furnituredesign](https://twitter.com/hashtag/furnituredesign?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=bklyner.com) [#downtownbrooklyn](https://twitter.com/hashtag/downtownbrooklyn?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=bklyner.com)[https://t.co/FnbVYozoiH](https://t.co/FnbVYozoiH?ref=bklyner.com) [pic.twitter.com/Jbr62LKtMH](https://t.co/Jbr62LKtMH?ref=bklyner.com)
> 
> — City Point (@CityPointBKLYN) [September 2, 2018](https://twitter.com/CityPointBKLYN/status/1036299834251198466?ref%5Fsrc=twsrc%5Etfw&ref=bklyner.com)

In other retail news, mid-century modern furniture shop [**Joybird**](https://joybird.com/showrooms/brooklyn/?ref=bklyner.com) opened an outpost at **City Point** (445 Albee Square West) in Downtown Brooklyn earlier this month.

Launched in 2014, the brand creates stylish customized hand-crafted furniture inspired by design greats such as Frank Lloyd Wright, Cara Greenburg and Eero Saarinen.

Joybird is hosting an opening party on Thursday, September 27 from 6:30pm to 8:30pm. Register [here](https://www.eventbrite.com/e/joybird-opening-party-registration-49959271526?utm%5Fsource=bronto&utm%5Fmedium=email&utm%5Fterm=jbnewsletter&utm%5Fcontent=footer%5Fjoybird&utm%5Fcampaign=crm%5F2018%5F09%5F10%5Fpress%5Fevent%5Fretail%5Fevent).

> [](https://www.instagram.com/p/Bm4OKpSjDYO/?utm%5Fsource=ig%5Fembed%5Floading) 
> 
> [](https://www.instagram.com/p/Bm4OKpSjDYO/?utm%5Fsource=ig%5Fembed%5Floading)

Also recently opened at City Point is [**HiO**](http://thehiolife.com/?ref=bklyner.com), a retail concept featuring nine different businesses in one space to “test a new, smaller-format mall,” [CNBC](https://www.cnbc.com/2018/08/28/9-brands-come-together-in-brooklyn-to-test-new-retail-shop.html?ref=bklyner.com) reports.

Along with the established notebook line [**Moleskin**](https://us.moleskine.com/home?ref=bklyner.com) and NYC-based make up brand [**Winky Lux**](https://www.winkylux.com/?ref=bklyner.com), the other seven HiO retailers are making their U.S. debut at the Downtown Brooklyn store. These include [**Parfois**](https://www.parfois.com/en/us/homepage/?ref=bklyner.com) (women’s accessories), [**Campo Marzio**](https://www.campomarzio.store/?ref=bklyner.com) (stationery/gifts/accessories), [**Hawkers**](https://hawkers.co/?ref=bklyner.com) (sunglasses), [**Compagnie de Provence**](https://www.compagniedeprovence.com/en/?ref=bklyner.com) (natural soaps/bath products), [**Emma Lomax**](https://www.emmalomax.com/?ref=bklyner.com) (bags), [**L:A Bruket**](http://labruket.se/?ref=bklyner.com) (skincare), and [**Skandinavisk** ](https://skandinavisk-usa.com/?ref=bklyner.com)(scented candles and diffusers).

HiO is the brainchild of the [Direct Brands Group](http://directbrandsgroup.com/?ref=bklyner.com), launched in 2017 by a group of retail executives. The shop acts as an “intermediary for international businesses and e-commerce brands” hoping to open bricks-and-mortar outposts in the U.S., according to CNBC. The company has two HiO pop-up stores in Ontario and one at the Roosevelt Field Mall in Garden City, New York.