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# Bklyner, Designed by Wkshps
- URL: https://bklyner.com/bklyner-designed-wkshps/
- Published: 2018-01-08T18:37:44.000Z
- Updated: 2018-01-08T23:02:15.000Z
- Author: Liena Zagare
- Tags: Announcements, Arts & Culture, Business, Neighbors, News, Nonsponsored, Chris Wu, Prem Krishnamurthy, projectprojects, wkshps, #wp

[https://bklyner.s3.amazonaws.com/bklyner/wp-content/uploads/2018/01/staff.mp4](https://bklyner.s3.amazonaws.com/bklyner/wp-content/uploads/2018/01/staff.mp4?ref=bklyner.com)

One of the projects we worked on last year was our identity – [what does a Brooklyn-wide news organization look like these days?](http://www.wkshps.com/projects/bklyner/?ref=bklyner.com) How do we keep the feeling of old-school, homegrown, neighborhood news and yet be fresh and current and forward-looking? It was a challenge both editorially and design wise.

On design, we were lucky to work with Prem Krishnamurthy and the team at Project Projects as it itself morphed into [**Wkshps**](http://www.wkshps.com/?ref=bklyner.com). Why would a Cooper Hewitt’s National Design Award for Communication winner take on a client like us?

Both principal partners, Prem Krishnamurthy and Chris Wu, as well as more than half of their staff, are from Brooklyn – from Brooklyn Heights to Carroll Gardens to Greenpoint to Bushwick. Some are 4th generation Brooklynites, some more recent arrivals, and sadly Krishnamurthy has since decamped to another borough.

“Bklyner was a great commission for us: an ambitious client with a strong sense of their own profile, audiences, and goals, who were open to an outside perspective on their identity”, Krishnamurthy said when I asked him why they decided to work with us, a very small client.

“Because you’re a small organization, it was easy to have a direct and personal dialogue, with a fluid design process and collaborative mindset. I love situations where everyone has the same thing in mind: to make a great piece of design that will reach people!”

Project Projects LLC have relaunched as [**Wkshps**](http://www.wkshps.com/about/?ref=bklyner.com), a “multidisciplinary design workshop that crafts identities for art institutions, public spaces, non-profits, and global brands alike”, and they work with clients big and small, like us.

If you are considering a new identity – [do check them out](http://wkshps.com/?ref=bklyner.com)!

![](/content/images/wp-content/uploads/2017/11/Bklyner-Logotype-Black.jpg)