Southern Brooklyn

More Brooklyn Concert Series Conundrum Weirdness

Hangar B at Floyd Bennett Field

I am of the mind that the hipster ethos, particularly with regard to music and fashion, is simply too avant-garde for me to figure out, particularly as it relates to a concert series in our area… but I shall take a crack at it, for all of you, followed by a long hot shower, because I simply don’t trust where these people have been.

Apparently there is some promoting entity called Jelly NYC and they do, or did, a concert series in Williamsburg — the “Jelly NYC Williamsburg Waterfront parties,” which used to be held in McCarren Park (I think that might be their equivalent to our Marine Park), although, when you go to their [intentionally?] minimalist website, in tiny print all that is stated on the home page is that Jelly, a “full service creative agency based in Brooklyn, New York,” is Paper Magazine’s “Promoter of the Year 2010.” Woo.

In addition to a “contact us” link, a separate follow-through link takes you to a tumblr. page, which hosts a random smattering of abstract images and videos, which do not appear to have anything to do with one another. Check it out — see for yourself. I don’t really get it, but perhaps I am just not cool enough to understand nuance.

So now, Brooklyn365 (whose website is, thankfully, more coherent than Jelly’s, because navigating through the Hipsterverse is like trying to surf the cosmos using a map written in Mandarin) is reporting that Jelly NYC will be holding a concert series in Floyd Bennett Field called “Rock Beach” — the Jelly NYC “Rock Beach” site, indeed, listed a comprehensive playlist with bands and exact dates beginning July 9 — except they later reported that “The Rock Beach’s World Wide Website has now been taken down, as it was actually not meant for public consumption.”

Read it as many times as you need, because I am not drawing a flow chart. Jelly NYC no longer handles the Williamsburg Waterfront parties > Jelly NYC was going to handle something called Rock Beach > Now we don’t know if Jelly NYC will handle Rock Beach, or anything for that matter, because their website is reporting bupkes.

If anyone could shed greater light on this conundrum, feel free to share your thoughts in the comments. Trying to write about our borough’s outdoor concert series[es], replete with soap opera-like story arcs, is not unlike being on that trippy boat ride through Wonka-land.


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  1. All I can think of is that the same bunch of pathetic unworthies that were annoying Greenpoint residents for the past few summers with godawful music are going to be performing at this event. That it is in Floyd Bennett Field is a mercy for us, we most likely will not be passing nearby during one of their eardrum assaults.

  2. Allow me to explain as a One-time, Maybe-Once-Again Semi-Hipster (whose own blog was once trademarked “The Only Brooklyn-Born Brooklyn Scenester”):

    Jelly has been putting on free shows for many summers. While they may be personally vapid people, they knew how to book shows. The bands they picked weren’t just latest Indie hipster trash that got 8 out of 10 on Pitchfork (a webzine that is THE Indie tastemaker – it stinks, FYI). They had bands who at one time would have been very popular in pop and rock music but in this day and age constitute Indie, mid-level cards.

    Jelly’s rank hipsterdom however rankles the feathers of the equally disreputable Internet-trolling-hacker class. So every year now their site gets hacked and a fake concert series is posted. The original names posted this go-round, should it be real, would be a RIDICULOUS series that would cost way too much money to put on.

    We HAD something like the Jelly shows here in the hood. Often great bands playing for often zombie-like hipsters. It was Siren. Siren is gone now. Long live Siren.

    Sheepshead Bites Fest? Book the Hold Steady please. and Ted Leo.

  3. I have a hard time thinking the Straight Outta Andersonville crowd would actually make the trek to Floyd Bennett. You have to take the 2-train all the way to the end! Then get on a bus! For a while! I mean, at least it would give them something to complain about, but I just don’t see it ever happening.

  4. It might fail miserably as an entertainment venture. But Jelly hasn’t got too many choices right now, and its sunk or swim for them. With no place at all to put on these shows they will quickly cease to be. This will buy them at least one more summer before they fold totally.

    Events at Floyd Bennett are best when they serve the car crowd.

  5. You should know Sheepshead Bay is that last place that hipsterism could take root. Even that which is perceived as Hipsterist gets trashed down here.

  6. Oh yes, I can see it all now. A wagon train of them, complete with a scout/tour guide who somehow forgot to tell them to bring their insect repellent. The ticks will have a field day. The outgoing tide at the seaplane ramp will reveal the corpses. 

  7. No, no no and no. This can’t happen. FBF is too sacred. They’ve already taken over and destroyed Fort Tilden’s beach by laying around in their underwear and/or walking around virtually naked. We don’t need that shit in FBF.

  8. I grew up watching planes and helicopters at Floyd Bennett Field and went to P.S. 203, the Floyd Bennett School, and as someone over 60 who loved the era of the McCarren Pool Parties, I think it’s great.  Last year Todd P had his free acoustic show there, although it was kind of a washout due to the weather:

    According to today’s NY Times, the shows are happening. Look, those of us in Williamsburg have no trouble getting to Floyd Bennett Field or Rockaway.   I’m just now making the reverse commute via the IRT and the Q35 which I’ve been taking since the 1950s when it was the Green Bus Lines.

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