Cuomo put the creative call out for folks to submit artwork showcasing what they love about the state. He intends for the tourism board to use these sketches to replace the “heart” icon.
The $5 million advertising campaign will feature TV ads for NYC Taxi TV and ads on the Travel Channel, Food Network and other major stations.
“This campaign reinvents one of our state’s great assets, the ‘I Love NY’ icon, which is known the world over as one of the most successful advertising symbols ever,” Cuomo said in a release. “This campaign brings that icon to life in order to highlight all of the things people love about New York.”
Promotional ads ran yesterday for the first time depicting pizza slices and hot-air balloons.
Submissions can be sent by email at submit [at] followyourheartny [dot] com. There are no prizes, just a collective art show that will be posted online.
The above heart logo replacement is a cannoli (other similar looking foods will be accepted too) and it just may be the official submission from the Bean.