Southern Brooklyn

A&P, Pathmark, Waldbaum’s To Offer Brooklyn-Farmed Produce Soon

Source: Rasbak via Wikimedia Commons

BrightFarms, Inc and The Great Atlantic and Pacific Tea Company, Inc. (that’s A&P to you) have announced a partnership to deliver fresh local produce to A&P stores throughout New York.

BrightFarms is a 100,000 square foot Brooklyn rooftop farm operation located in Sunset park, and happens to be the largest rooftop farm in the world. The BrightFarms’ Brooklyn greenhouse grows up to one million pounds of local produce per year.

The partnership between A&P and BrightFarms helps develop a new produce supply chain—one that is thousands of miles shorter. Customers will soon have the opportunity to purchase locally-grown lettuce, tomato and herb varieties at their neighborhood A&P, The Food Emporium, Pathmark or Waldbaum’s.

Although it is not yet confirmed which stores specifically will be the recipients of BrightFarms’ local produce, A&P assures shoppers that it will be distributed widely throughout their metro-area family of stores.

“Partnering with BrightFarms is a phenomenal opportunity to provide our customers with the freshest, local, and most sustainable produce in the supermarket aisle,” said Sam Martin, the president and CEO of A&P, in a media release.

We predict that pretty soon you’ll be hearing buzz words like locavore in the produce aisle of your local Walbaum’s.

 

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23 COMMENTS

  1. There has been a lot of work on this and confirmation on the details at this location will be released when deal is completed. We are all trying with elected and the parties involved to bring a “supermarket” type operation back; just as we worked together to get Pathmark in, we are doing the best we can with a private ownership deal. Right now it s in their hands. Have hope. Stay cool.

  2. So now I get to pay top dollar for chemical free/all natural produce. I guess they have to pay for their roof top gardens and the local shoppers are not spending/buying enough. 
    Are things that bad in New Jersey? 
    All the paid-off not to farm farmers don’t want to farm again?
    Something stinks here.

  3. That picture put me in the mood for a nice fresh salad.  I guess that the public cannot shop there.  I would love to get some super fresh vegetables, right off the stalk, out of the dirt, off the vine, well – you get the idea!

  4. You don’t have to buy this produce if you don’t want to.  I’m sure that these items will be in a section of the market, seperate from the non organic.  All supermarkets and vegetable stores handle both types, so you have a choice.

  5. here’s hoping the Bay’s walbaum’s becomes one of the stores on the roster.  i grew up on, and love A&P, but the local walbaum’s stretches the loyalty at times.

  6. Absolutely right. I guess it would be cheeper than putting the farmers down south back to work. Expensive and really expensive….good choices. LOL

  7. You’re complaining about spending money in your community? Or fresh produce? Or…what? I’m not sure what your problem is with this. 

  8. Oh, you don’t know anything about agriculture at all, do you? I didn’t when I lived in Brooklyn, either.  

  9. When I was gardening on Lake Avenue, in the shadow of the Belt Parkway, I was concerned about lead in the food. If there’s too much pollution, some vegetables more than others absorb the lead that winds up in the soil. Yes, even in the age of unleaded gasoline, lead and other metals wind up in the soil and in your produce.  I wonder if they choose crops based on that, and/or test for it?

  10. My community is South Brooklyn, not Park Slope. You want to build green houses here maybe give some folks in Coney Island the opportunity to cultivate? It’s BS, that’s my problem. Just more going to the Park Slope Yuppies. That’s what my problem is.
    Like barkingspider said….I have some what of a choice.
    It is not a done deal yet so I will believe it when I see it in full swing.

  11. What I do know Ann….I can grow everything in my backyard. Between my neighbors and myself we have some fine fruits and vegetables. Fresh herbs galore. 
    When I lived on 6th Ave /13 Street and several of my relatives lived on 3rd St and also on 9th Street back in the 30’s=40’s=50’s….everyone had gardens. No one died from eating the tomatoes. Give me a break.
    Pollution is still in the air…sediment will still fall from the sky. 
    It’s not exactly free range territory.
    So for semi-pure foods…it’s OK. It’s still BROOKLYN…Pollution and all.
    People act like the more of us that live longer the better. Where will we go next Ann? Gonna take the roof top gardens into space? 
    Feed the starving, get the goods into neighborhoods where there are no supermarkets. Like Hellooooo Bed Sty, Crown Heights areas right next to Park Slope that have less than. I like paying .99 for a head of lettuce, not $2.99.
    With the drought vegetable prices will skyrocket anyway. 
    PS…Where is it you live now that you know what is best and why did you leave?
    Maybe to get chemical free produce? 

  12. I flipped this idea back and forth. I kinda understand it and both like and dislike it.
    I deleted my very one sided comments and throw my hands up. 
    The Brooklyn Navy Yard has been dormant and the city can make money leasing/selling it to a private company. I am not sure I like the monopoly that would be extended. 
    It is already quite expensive to bring produce in…..can Brooklyn really do it on their own or will other items get more expensive?
    Still flipping on the idea.

  13. Waldbaums, to my knowledge, is the only supermarket in the area that charges a whopping $2.99 for a head of iceberg lettuce. It may drop in the spring for a brief period but for most of the year it is sold at $2.99. Ridiculous!

  14. This was an issue when urban gardens began to spring up in vacant lots many years ago but you don’t hear anyone speak about it anymore. You’re right about testing the soil.  It would be helpful to know if the USDA is involved with overseeing everything.

  15. They are crazy high with all their prices. Unless it is a sale item I usually don’t buy produce in a supermarket. Sure have been eating a lot of corn lately. 😉

  16. So now I am thinking how “some” Dr.’s do not believe in antibiotics and such…saying it is best for our bodies to fight disease on it’s own. If we give ourselves too many short cuts to fighting disease we will lose the ability to do so.
    I see how cancers, tumors and skin diseases progressing at a phenomenal rate.
    As much as what we put in our bodies it is the sun that can accelerate the rate of growth.
    With hydroponics I wonder what the plants will lose the ability to do. They will have filtered water with added nutrients and vitamins. No hardy plants. Will the roughage content be the same over a series of harvests? 
    I am starting to wonder if the same vitamins and minerals can just be applied to grasses or rice paper for that matter.
    And here come the soylent green trucks, LOL
    Sol

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